Farbpsychologie

Product & Brand

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- Article Lifestyle Magazine Rosé is a promise Why our brain already drinks with our eyes – my new essay in the Falstaff special edition "Drink Pink"
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- Essay Why Germany is now wearing navy blue again What the new national jersey reveals about nostalgia, collective longings and a society that is looking for confidence in the past.
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- Essay How AI sees colors – and why this is suddenly becoming business-critical for brands
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- Interview When a color is on trial – and what decision-makers need to learn from it Interview with colour researcher Axel Buether on Deutschlandfunk Kultur
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- Further training The Tactile Quality of Color: How We Touch Spaces with Our Eyes Colour workshop for the JAB ANSTOETZ Group, Munich, Hamburg & Berlin
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- Further training Strategic color design for brands September 03, 2026 from 9 a.m. to 5 p.m. RAL AKADEMIE Bonn
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- Article Strategic Color Design in Brand Communication transfer 04/2025 Journal of Communication and Brand Management
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- Keynote Address Resilient Color Collection – Color as the Key to Sustainable Floor Covering Renewal November 19, 2025, at the 4th Berlin Climate Festival
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- Includes a book presentation: “The Big Book of Color Psychology” How Colors Shape Our Personalities and Make Brands Successful Presentation at Energy Park Laupersdorf (CH)
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- Lecture Strategic Color Design in Brand Communication Symposium: "Breaking Through the Clutter" – Designing Effective Brand Communication
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- Lectures Color in product design Lecture at the Kassel University of Art, June 7, 2021
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- Radio Discussion How advertising is done with colors WDR5 Quarks – Science and More on March 8, 2021