Color is the first and most effective message of a product and a brand. Even before a name is read or a form understood, it has already decided how something is perceived, evaluated and categorized.
Despite this effect, color decisions in companies are often made intuitively – without a systematic basis and with correspondingly high risks for positioning, differentiation and brand success.
This is exactly where strategic color design comes in: It translates scientific findings into precise color systems that strengthen brand identity, create orientation and control behavior in a targeted manner.
Related article on the topic:“Strategic color design in brand communication” in the scientific journal transfer Zeitschrift für Kommunikation und Markenmanagment
Services
Analysis & risk assessment
- Empirically based analysis of the color impact of existing products, packaging and corporate designs on the target group – not based on feeling, but on findings.
- Risk assessment of planned color decisions before implementation – for well-founded decisions before costs arise.
- Expert opinion on color impact for internal decision-making processes, brand management and investor communication.
Strategy & differentiation
- Development of target group-specific color strategies – from the product line to the brand personality.
- Systematic differentiation in the competitive environment: visibly different, strategically justified.
- Establishing consistent color systems across all touchpoints – from basic and accent colors to functional and interactive applications.
- Development of a coherent color language that strengthens brand identity and shapes brand experiences – from packaging to the point of sale to the digital interface.
Implementation & Governance
- Development and elaboration of specific color concepts – implemented by the Color Research & Design Lab on request.
- Support for rebranding and relaunch processes – strategic, creative and impact-oriented.
- Color concepts for new product lines, innovations and brand extensions.
- Development of binding color systems and style guides for long-term brand consistency and scalable application.
Your added value
Color decisions are made intuitively in most companies – with correspondingly high risks for perception, positioning and brand success.
Evidence-based color psychology makes visible what works – and provides the basis for decisions that are not only convincing in terms of design, but also demonstrably effective.
Are you planning a new product line, a rebranding or would you like to strengthen the impact of your brand in a targeted manner?
Talk to us.
Current projects
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Colors are among the strongest and fastest brand signals. They shape trust, identification, orientation and…