For editorial offices and media professionals
Press information & expert contact
Prof. Dr. Axel Buether is available to editors, journalists and all media professionals for interviews, background discussions and contributions in all formats.
Brief profile
Prof. Dr. Axel Buether is a leading expert in evidence-based color psychology in German-speaking countries and is internationally recognized. As Professor of Didactics of Visual Communication at the University of Wuppertal and Director of the Institute for Evidence-Based Color Psychology, he researches the effect of color and light on human experience, behavior and health – in real life and work contexts, not in the laboratory. His Spiegel bestseller “Die geheimnisvolle Macht der Farben” (Droemer, 2020) and the new standard work “Das große Buch der Farbpsychologie” (Droemer, 2025) have made the subject accessible to a wide audience. Buether is a regular guest on ARD, ZDF, arte, Deutschlandfunk and the major print media.
free to use for editorial purposes.
Range of topics
Portrait photos
© Martin Jepp – Use for editorial purposes permitted.
© Martin Jepp – Use for editorial purposes permitted.
Contact media
buether@uni-wuppertal.de
Secretariat: +49 202 439-5157
Current media appearances
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Colors are among the strongest and fastest brand signals. They shape trust, identification, orientation and purchasing decisions. Nevertheless, color decisions…
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How color tones make the structure of a fragrance visible – and guide our perception Introduction In the world of…
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By Jennifer Evans / It is wasted potential not to pay attention to the color effect when furnishing a pharmacy.…
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Renewing instead of disposing – a contribution to an environmentally conscious and sustainable building culture More than half of all…
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Classrooms conducive to learning The Baden-Württemberg Vocational School Teachers’ Association (BLV), together with the Fachverband Gebäude-Klima e. V. (FGK) ,…
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Susanne Brandherm from brandherm + krumrey interior architecture and Prof. Dr. Axel Buether from the University of Wuppertal talk to…