Color shapes how art is created, read and communicated. It structures perception, creates meaning and controls impact – often beyond the conscious mind.
Most approaches to art and cultural studies describe what color means. Evidence-based color psychology starts earlier: It asks why color has an effect – and how this effect is anchored in human biological development and in cultural learning processes.
The result is an approach that not only interprets art, but also understands its effect on the perceiving and experiencing human being – as an interplay of evolutionary biological foundations and cultural characteristics.
Further reference book on the subject: “Buether, Axel: Wege zur kreativen Gestaltung. Methods and exercises” Seemann Kunstpraxis 2013 https://muster-schmidt.com/products/wege-zur-kreativen-gestaltung
Services
Analysis & Research
- Empirical investigation of the effect of color in abstract and representational art.
- Cross-cultural studies on the effect of color in different social, religious and historical contexts.
- Research at the interface of perception, evolutionary biology and cultural visual practice.
Consulting & conception
- Advising museums, exhibitions and cultural institutions on the targeted effect of color in presentation and communication.
- Conception of exhibitions with a focus on color, perception and painting.
- Development of communication formats that make perception tangible and translate complex content in an understandable way.
- Accompanying curatorial processes at the interface of design, perception and meaning.
Publication & artistic practice
- Contributions to exhibition catalogs, specialist publications and scientific works on the effect and meaning of color.
- Own artistic projects and installations – often in an international context, including in collaboration with cultural institutions.
- Linking research, mediation and artistic practice to an integrative understanding of color.
Your added value
Art is usually understood through meaning – its effect often remains unreflected. But it is precisely here that it is decided whether it is understood, experienced and remembered.
Evidence-based color psychology expands this approach: it combines biological principles of perception with cultural structures of meaning – and thus creates a new depth in analysis, communication and design.
Are you planning an exhibition, a research project or a publication on the subject of color?
Talk to us.
Current projects
Unfortunately we have not found anything.