Axel Buether (Photographer Martin Jepp)

Institute for Color Psychology

Axel Buether is one of the world’s leading color experts, the most renowned color researcher in the German-speaking world and the founder of modern evidence-based color psychology, which is not conducted in a laboratory but on the basis of empirical research in the context of real life situations. The Institute for Color Psychology, which he heads, pursues an interdisciplinary, application-oriented and scientifically sound approach and bases its work on empirical research and practical cooperation. The applied research projects focus on the effects of the environmental factor color, the processing of which takes up more than 60% of the neuronal capacities of our brain, on human experience and behavior as well as well-being and health.

The public

As a frequent studio guest, television expert, interview partner, speaker, author of numerous films, articles, interviews, specialist publications and author of the popular science bestseller“The Mysterious Power of Colors“, Axel Buether is known to a wide audience.

Axel Buether regularly organizes interdisciplinary scientific conferences such as“Colour as Experiment“,“Colour in the Mind“,“Colour in Design” and“Colour and Health“, which bring together an international network of experts from art and science. Axel Buether is editor-in-chief of the peer-reviewed open journal colorturn, member of the Scientific Peer Review Committee of the International Colour Association, founder and editor of the interdisciplinary and non-profit educational platform Farbe


After training as a stonemason and working as a restorer and freelance stone sculptor, Axel Buether studied architecture at the TU Berlin, the UdK Berlin and the Architectural Association London. In his design practice, he has realized numerous projects in the fields of architecture, exhibition design, scenography and media art, such as the“Bertelsmann Pavilion” at the World Expo 2000, the themed exhibition “Dance! How we move ourselves and the world” at the Hygienmuseum Dresden or the interactive 360° installation“Sensory Landscapes” at the Grassimuseum Leipzig.

From 1999-2005, Axel Buether worked as a research assistant in the “Design of residential and social buildings” department at the University of Cottbus. His doctorate at the University of Stuttgart on the subject of “Semiotics of the visual space” links the scientific fields of perception psychology and environmental design. This resulted in the publication “The development of spatial-visual competence. Neurobiological foundations for the methodical promotion of vivid perception, imagination and representation in the design and communication process.”

Axel Buether has been offered 4 professorships at various colleges, art academies and universities in Germany. In 2006, he accepted a professorship in “Color Light Space” at Burg Giebichenstein University of Art and Design Halle. This led to the highly acclaimed publication “Ways to creative design. Methods and exercises.” In 2012, he was appointed to the professorship of “Perception Psychology and Creativity” in the Faculty of Media – Information – Design at Hanover University of Applied Sciences and Arts. In 2013, he was appointed to the professorship of “Design and Design Theory” in the Faculty of Education – Architecture – Arts at the University of Siegen. In 2012, he accepted a professorship in “Didactics of Visual Communication” in the Department of Design and Art at the University of Wuppertal, where he has been active in research and teaching ever since.

Contact us

Prof. Dr. Axel Buether
Institute for Color Psychology

University of Wuppertal
FB F Design and Art
Gaussstrasse 20
42119 Wuppertal

Tel. Secretariat: 0202/439-5157