Color shapes the way we see, evaluate, and understand the world—mostly unconsciously, but with far-reaching consequences for our decisions, behavior, and experiences.
As the founder of evidence-based color psychology and the leading authority on color in the German-speaking world, Axel Buether brings these connections to light through lectures, workshops, and media appearances. He combines scientific precision with exceptional clarity and translates complex findings into immediately relevant insights for businesses, institutions, and the general public.
His expertise is regularly sought after by leading media outlets when it comes to accurately and clearly explaining the impact of color. He is available to editorial teams as a contact for interviews and commentary on topics related to society, business, design, and everyday life.
Services
Keynotes & Presentations
- Keynote speeches for companies, conferences, trade shows, and institutions—well-researched, engaging, and to the point.
- Custom-designed presentations on topics such as branding, space, health, culture, and perception.
- Formats for large stages as well as for exclusive decision-maker circles.
Workshops & In-Depth Study
- Practical workshops on the application of evidence-based color psychology in strategy, design, and communication.
- Transferring scientific findings into concrete decision-making and planning processes.
- Programs for executives, teams, and interdisciplinary project groups.
Media & Publications
- An overview of current topics related to color—precise, easy to understand, and up-to-date with the latest scientific findings.
- Articles for newspapers, magazines, radio, television, and digital formats.
- Reference books, publications, and articles on the further development of color psychology.
Your added value
We experience the impact of color every day—but rarely understand it. This is precisely where its potential lies.
Axel Buether’s lectures and workshops foster a lasting understanding: They change the way people perceive their environment, make decisions, and evaluate design.
Are you looking for a keynote speech that opens up new perspectives and leaves a lasting impression—or a knowledgeable contact person to help you navigate the media landscape?
Talk to us.
Current projects
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Colors shape architecture far beyond their aesthetic impact. They influence orientation, atmosphere, well-being, social interaction,…
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Workshop Color is not merely a visual phenomenon. It has weight, temperature, and texture—it is…
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With the newly published open-source study “Color atmospheres as non-verbal access to preferences and behavioral…
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Abstract My article shows how color-psychologically designed learning environments as a form of non-verbal pedagogy…
