Color influences how we perceive, feel, and understand our environment. Prof. Dr. Axel Buether explains the psychological effects of color—from health and well-being to art and culture, and on to brands and design.
Color researcher, bestselling author, and “color expert”: As a professor and founder of the Institute for Evidence-Based Color Psychology, Axel Buether shares scientific insights through lectures, workshops, and publications—in a well-founded and accessible manner, both in Germany and abroad.
Science Meets the Public: On television, radio, in the press, and in specialized publications, Axel Buether explains the significance of color for people and society. His lectures offer companies, institutions, and the general public new perspectives on perception, decision-making, and quality of life.
Services
Keynotes & Presentations
- Keynote speeches for companies, conferences, trade shows, and institutions—well-researched, engaging, and to the point.
- Custom-designed presentations on topics such as branding, space, health, culture, and perception.
- Formats for large stages as well as for exclusive decision-maker circles.
Workshops & In-Depth Study
- Practical workshops on the application of evidence-based color psychology in strategy, design, and communication.
- Transferring scientific findings into concrete decision-making and planning processes.
- Programs for executives, teams, and interdisciplinary project groups.
Media & Publications
- An overview of current topics related to color—precise, easy to understand, and up-to-date with the latest scientific findings.
- Articles for newspapers, magazines, radio, television, and digital formats.
- Reference books, publications, and articles on the further development of color psychology.
Your added value
We experience the impact of color every day—but rarely understand it. This is precisely where its potential lies.
Axel Buether’s lectures and workshops foster a lasting understanding: They change the way people perceive their environment, make decisions, and evaluate design.
Are you looking for a keynote speech that opens up new perspectives and leaves a lasting impression—or a knowledgeable contact person to help you navigate the media landscape?
Talk to us.
Current projects
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How much of Verner Panton’s radical world of color and space still resonates today? And…
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Colors shape architecture far beyond their aesthetic impact. They influence orientation, atmosphere, well-being, social interaction,…
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Workshop Color is not merely a visual phenomenon. It has weight, temperature, and texture—it is…
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With the newly published open-source study “Color atmospheres as non-verbal access to preferences and behavioral…
