How they influence our behavior and feelings
In this popular non-fiction book, Germany’s leading color expert, Prof. Dr. Axel Buether, delves into the mystery of colors.
They are not only beautiful but, as a product of evolution, fulfill vital functions for both nature and humankind. We constantly communicate with our environment through the language of colors, which secretly exerts a major influence on our emotional lives, our social behavior, and our health.
When we open our eyes, we see—colors! The world is colorful; colors give it contour and shape, but we consciously process only one percent of them. Axel Buether reveals colors to be the world’s greatest communication system and explains how we humans perceive them. He describes how they influence our behavior without us even realizing it, and what role they play in our well-being—and indeed, our health. Above all, he reveals how colors affect our psyche. To do this, Buether examines the 13 primary colors, traces their symbolism throughout cultural history, and breaks down their effects on our psyche.
An informative and fascinating panorama of color that offers insight into the latest findings in color research and shows how we can apply this knowledge to our everyday lives.
