Workshop
Color is not merely a visual phenomenon. It has weight, temperature, and texture—it is tactile, even though we can only see it. Its effect arises from the interplay of material, surface, and light.
This seminar combines evidence-based color psychology with the practice of architecture and interior design—in collaboration with the JAB Anstoetz Group, one of the world’s leading textile companies.
With over 1,000 real material samples, a space for experience opens up that goes far beyond color charts and digital representations: Color can be experienced as a living phenomenon that manifests itself differently in each material and reveals its psychological qualities.
- May 21, 2026 JAB ANSTOETZ Group | Munich Showroom
- September 22, 2026 JAB ANSTOETZ Group | Hamburg Showroom
- September 24, 2026 JAB ANSTOETZ Group | Berlin Showroom
Register with the organizer via this link: JAB Anstoetz Group
What to Expect
Presentation (90 minutes)
Current Insights into Color Psychology—From Perception to Impact:
- The Influence of Color on Well-Being, Motivation, and Cognitive Processes
- The Importance of Material, Light, and Context
- scientific principles from the fields of perceptual psychology, environmental psychology, and neuroaesthetics
Workshop (90 minutes) “
: Thinking About and Experiencing Color in Materials”:
- Experimental work with a wide range of textile surfaces
- Analysis of the Interactions Between Color, Texture, and Light
- Development of targeted material-color combinations for different intended effects (e.g., calming, energizing, focusing)
For whom
Architects, interior designers, planners, and anyone who not only wants to design spaces but also wants to precisely understand their impact on people and develop that impact in a targeted way.
Your added value
- A scientifically grounded understanding of the effect of color in a room
- Enhanced design precision in the use of materials and surfaces
- Concrete ideas for spaces that promote well-being, orientation, and performance
