You can see red – or black. One is not green to the other, and those who drink too much turn blue. Our language already shows the meaning of the colors. The use of colors usually happens unconsciously.
Philosophers and scholars have always racked their brains over this subject: Johann Wolfgang von Goethe even valued his theory of colors more highly than his poetic work. Today, physicists, neurologists, psychologists, artists, designers, architects, trend researchers and advertising experts are studying the phenomenon of “color” and trying to bring together the experience of color and science.
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