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Color and purchase decision

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02.06.26 - Essay How AI sees colors – and why this is suddenly becoming business-critical for brands

Recommended

17.09.26 - Interview WHO OWNS ORANGE? FEDERAL COURT OF JUSTICE RULING HIGHLIGHTS THE POWER AND LIMITS OF BRAND COLORS Interview with colour researcher Axel Buether on Deutschlandfunk Kultur

14.09.26 - Article The Subtle Power of Beige VOGUE Rediscovers Beige—Color psychology explains why this color resonates with us right now.

30.08.26 - Radio show, podcast Why do colors exist? “The One Question” – Studio Interview on Deutschlandfunk Kultur

03.08.26 - Essay Is the sky really blue? Why the color blue only exists in humans – and still has an impact on our body, our mood and our behaviour

24.07.26 - Mediation Color is a factor in health Keynote and Masterclass at the Interior Design Summit 2026 in Berlin

13.07.26 - Publication Paradigm Shift: Color Design Is Recognized as a Preventive Measure New technical article in Workplace Prevention

12.05.26 - Study The underestimated power of the learning environment Why colour measurably influences the motivation of teachers, therapists and pupils

05.05.26 - Further training The Tactile Quality of Color: How We Touch Spaces with Our Eyes Colour workshop for the JAB ANSTOETZ Group, Munich, Hamburg & Berlin

20.04.26 - Color research We totally underestimate the power of colors Interview with *Welt* and *Welt am Sonntag*

10.04.26 - Study When color works, even without a picture New study shows: Colour atmospheres control emotions – even without representational motifs

06.04.26 - Further training Strategic color design for brands September 03, 2026 from 9 a.m. to 5 p.m. RAL AKADEMIE Bonn

10.03.26 - Ausstellungsführung Anne Truitt – Color as a Resonant Space for the Soul Sneak Peek für junge Erwachsene K20 Düsseldorf

01.03.26 - Interview Color Psychology: “Sage green, moss green, and neon green create completely different atmospheres” Süddeutsche Zeitung, February 2, 2026

08.01.26 - Podcast Radio Show + Podcast “hr2 Doppelkopf” - Conversations with people who have something to say

22.12.25 - Interview Good design creates trust Pharmazeutische Zeitung (PZ) Issue December 2025

19.12.25 - Podcast “Brand Power” Podcast: Color Is Strategy! Insights from Color Psychology for Brand Communication and Product Design

23.10.25 - TV show Appearing on “DAS! – Das Rote Sofa” (NDR) On Saturday, October 25, 2025, from 6:45 p.m. to 7:30 p.m., color researcher Axel Buether will take a seat on the Red Sofa

30.09.25 - Book Publication New Release! The Big Book of Color Psychology What Colors Say About Us and How We Can Use Them in Our Lives

02.09.25 - Podcast How does color influence our lives? WDR 2's Guest of the Day

02.09.25 - Podcast The effect of colors – from evolution to interior design Radio Knowledge on Bayern 2

13.08.25 - Research Color Psychology and Perception of Personality A Study on the Relationship Between Clothing Colors and Personality Traits

16.06.25 - Color concept A project to bring comfort, hope, and new perspectives Color Scheme for the New Palliative Care Unit and Geriatric Ward at St. Elisabeth Hospital in Eutin

24.05.25 - Color Design Color Expertise for Sustainable Flooring A natural color concept that promotes sustainability, extends the life of flooring, and boosts sales.

05.04.25 - Movie Premiere ARTE Film Premiere: “Karl Schmidt-Rottluff: Passion and Rebellion”

09.12.24 - Fashion Expertise Brown is the new black Interview with VOGUE, December 2024

11.11.24 - Brand development Design BONA Health Care, Office & Education Color Collection Sustainable system for the environmentally friendly processing of elastic floors

01.08.23 - Book Architectural psychology perspectives Color as a design tool

01.06.23 - Podcast Podcast Color Psychology Zwischentöne – Deutschlandfunk The color psychologist Axel Buether in conversation with Maja Ellmenreich

28.02.23 - Color research A feel-good atmosphere as a therapeutic factor in hospitals Epilepsy ward at the Hephata Clinic for people with multiple disabilities

10.12.22 - Color design Helios relies on colors for healing Redesign of the Helios Private Clinics according to the principle of Healing Architecture

29.05.22 - Radio Show & Podcast Bayern 2 One to one. The talk Guest: Prof. Axel Buether, perceptual psychologist

19.01.21 - Interview Absenteeism has fallen by 35.7 percent. An amazing effect! Article "WELT am Sonntag" 17.01.2021

01.10.20 - Publications Spiegel bestseller “The mysterious power of colors. How they influence our behavior and feelings” Why colours form the largest communication system on earth that also controls our lives in everyday life

Popular

24.09.26 - Talk TALKING SPACES #1: Verner Panton – Color, Space, and the Psychology of a New Era

12.08.26 - Podcast “Typical Living” Podcast How Colors Can Improve Your Life

07.08.26 - Essay What Your Hair Color Says About You How hair color influences our judgment of others in a fraction of a second—and why only the color we choose for ourselves reveals anything about our personality.

24.07.26 - Article Lifestyle Magazine Rosé is a promise Why our brain already drinks with our eyes – my new essay in the Falstaff special edition "Drink Pink"

24.07.26 - Interview Why We Must Think of Color in Terms of People Today Bauwelt 14.2026 on the paradigm shift from formal to evidence-based colour design

24.06.26 - Study Colors of Faith New study shows: The headscarf as a statement of individuality: How Muslim women use color to refute prejudices

02.06.26 - Essay How AI sees colors – and why this is suddenly becoming business-critical for brands

09.04.26 - Book Color psychology in school construction How Color Spaces Influence Learning, Behavior, Health, and Social Climate

16.03.26 - Radio Interview on BR When Colors Become Audible Why the Color of a Concert Hall Affects the Sound

10.03.26 - Interview The scent of colors Douglas Magazin 1/26

15.01.26 - Lecture without pictures! Lecture: “The Invisible Power of Colors” Access to the world of sighted people for blind people

06.11.25 - Keynote Address Resilient Color Collection – Color as the Key to Sustainable Floor Covering Renewal November 19, 2025, at the 4th Berlin Climate Festival

02.11.25 - Article A Taste for Gray: The World Between Black and White "Zeitzeichen" Article, November 2025

28.10.25 - Interview Colors as a Mirror of the Soul Article in the magazine "Living More Consciously"

18.10.25 - Includes a book presentation: “The Big Book of Color Psychology” How Colors Shape Our Personalities and Make Brands Successful Presentation at Energy Park Laupersdorf (CH)

24.02.25 - Color research Evidence-based color design MOSAIK-SCHULE Grevesmühlen Special school with a focus on intellectual development

21.11.24 - Science SWR1 Leute – Focus on Color Psychology! Video podcast of the radio show

25.09.24 - Podcast, Talk The Psychology of Colors Axel Buether as a guest on MDR Saxony's "Sonntagsbrunch"

13.12.23 - Column How did the colors come into our world? "Good question" Redaktionsnetzwerk Deutschland

10.12.23 - Training 2024 Color as a design tool Certified seminar offers by Axel Buether at the Brillux Academy

22.11.23 - Media art Redesign sensory landscapes Interactive 360° room installation Grassimuseum Leipzig

21.06.23 - Podcast What our favorite colors reveal about us WELT: Aha! Ten minutes of everyday knowledge

02.09.22 - Interview Colors are not a nice abundance of nature Magazine "Interior I Fashion 4/2022"

27.08.20 - Design practice PRO ARCHITECTURA 3.0 tile collection from Villeroy & Boch Red Dot Design Award Winner 2021 - Colour system and redesign of the most successful tile collection in architecture and interior design

08.03.20 - TV report PUR+ The power of colors Discovery magazine in the children's and youth program ZDFtivi

10.06.19 - Research Project Color lighting design reduces neuroleptic drug consumption by an average of 30.1% Healing Architecture - Study with the Department of Intensive Care Medicine HELIOS University Hospital Wuppertal

25.10.17 - Lecture Color Language – Effects of color on our perception and behavior TEDx Video Science

13.05.14 - Book Publication Color. Design principles Planning strategies Visual communication 2014 DETAIL Praxis Verlag - Standard Work on Colour in Architecture

20.12.10 - Free download Book The development of spatial-visual competence Publication series of the Burg Giebichenstein University of Art and Design Halle 2010

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