“Experience teaches us that the individual colors give special moods.” Johann Wolfgang von Goethe
The whole world is full of color. Colorful, bright, soft; pure, loud, cool; dull, rich, bright colors. There are color explosions and “Fifty shades of grey”. We are surrounded by colors, and their effect on us is immediate.
Colors tell us something, they attract us or repel us, they calm us or warn us. They are ambassadors of nature, just as we communicate through colors.
As a communication tool, colors are not only very important, they are even vital. If they did not have this inscribed biological function and meaning, we would not even see them.
Colors are not just a pretty accessory, we actually need them to survive. Colors shape our perception of ourselves and our environment and control our behavior.
Read more in “The mysterious power of colors. How they control our experience and behavior.” Droemer 2020
Organizer: Marketing-Club Bergisch Land e.V.
Date: Thursday, 20.05.2021
Start: 6.30 pm
Location: Junior Uni Wuppertal (lecture live on site, broadcast via stream)
More information on the homepage of the organizer
