Earth, clay and sand colors, wood and spice tones, fresh green: natural colors clearly dominate this year. Why do these sounds appeal to us so strongly?
This is based on two trends that intensified in 2020 for various reasons. One is the topic of individual health. How do I eat healthily, how do I live healthily, how do I set up a healthy living environment? The second aspect is the desire for an intact environment. This is why furniture and materials are in demand that have been produced in a way that conserves resources and is as ecologically sound as possible. Natural materials or products with a natural look are correspondingly popular. Like all organic products, the former are generally more expensive. But there are more and more people who are prepared to spend more money on it.
Is that the case? When it comes to food, expectations and willingness to buy are quite different.
This is clearly a boom. You can see this from the fact that the major manufacturers of industrial paints have reacted. There is hardly a producer left who has not launched a range of mineral paints. The need for true colors, for authenticity, is great. This can also be seen in products such as rubber and linoleum, which are on the rise. But yes, well-made fakes such as laminate that look natural also satisfy this desire. It’s also a question of your wallet.
They see the revival of natural tones as more than just a fashion. What else is behind it?
The trend colors can certainly be interpreted as an expression of fundamental fears of life, but also of the longings that have gripped many people in the face of advancing climate change, the crippling corona pandemic and the impending economic crisis.
You can read the full interview by author Birgit Ochs in the : FRANKFURTER ALLGEMEINE SONNTAGSZEITUNG, 23 AUGUST 2020, NR. 34
