Flowers don’t care about color trends, they always bloom in their traditional shades. But what is it like in current fashion? Which colors are “in” this year? And why? Professor Axel Buether, leading color researcher from the University of Wuppertal, notes that we currently have “such a megatrend towards colors that look healthy.”
Natural tones for a clear conscience
In a time of a generally bad environmental conscience, natural tones reminiscent of earth, stones, sand or wood apparently make their wearers feel good. At best, the garments look as if they have not been treated with color at all.
On the other hand, according to the color researcher, the current strong longing for joie de vivre is also likely to lead to a great desire for fresh spring colors. “A vibrant, bright yellow or a really beautiful May green – these are all optimistic shades that will be very popular in spring.”
The most important color: Green
In general – the color green! “For us humans, green is the most important of all colors,” says color researcher Axel Buether, “this is mainly due to the fact that it is our ancestral habitat, our entire perception system has developed in nature.” This is why the color green has a “natural, lively effect on us and as a sign of hope when things are going haywire in culture.”
“Pensioner beige” on the retreat
So green is hope. Maybe the clothes too. Or blue. Or red. If the desire for fresh colors does not generally decrease with age – at least that is still a widespread cliché.
“Unsaturated colors, shades of grey, the so-called pensioner beige” – according to our color expert, this dress code is on the retreat. Today, people who are retiring also want to “really get going when it comes to clothing, i.e. orange or yellow or even purple are colors that are very trendy for senior citizens.”
To the program Hier und heute – on WDR 4
To the program station WDR
