Color design and corporate identity
Colors are the most important medium of visual communication, the most effective means of visual design and the most effective instrument in the areas of corporate design, brand management and marketing.
Colors are experienced with all the senses (multisensory) and convey these meanings at every sight.
Colors tell us how something feels, how heavy and stable something is, how something smells, tastes and sounds.
Colors shape the room atmosphere and thus influence moods, emotions, feelings and motivation.
The atmospheric design of rooms through color and light controls people’s emotions, behavior and motivation to act.
Each location has a milieu-specific color profile that we can preserve, develop or redesign in a targeted manner.
The branding of a company creates and strengthens the bond between the brand, the company’s employees and the consumers.
The introduction to the basic principles of perception, effect and design of identity using colors took place in a full-day workshop with lectures and exercises.
