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	<title>Exhibition design-Archiv - Farbpsychologie</title>
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	<title>Exhibition design-Archiv - Farbpsychologie</title>
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	<item>
		<title>New concept for Festung Xperience &#8211; winner of the ADC competition 2020</title>
		<link>https://colour-psychology.com/2020/new-concept-for-festung-xperience-winner-of-the-adc-competition-2020/</link>
					<comments>https://colour-psychology.com/2020/new-concept-for-festung-xperience-winner-of-the-adc-competition-2020/#respond</comments>
		
		<dc:creator><![CDATA[Axel Buether]]></dc:creator>
		<pubDate>Fri, 28 Aug 2020 09:00:00 +0000</pubDate>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[360° Projection]]></category>
		<category><![CDATA[Avant-garde]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Exhibition design]]></category>
		<category><![CDATA[Fog projection]]></category>
		<category><![CDATA[Fortress museum]]></category>
		<category><![CDATA[Immersion]]></category>
		<category><![CDATA[Immersive design]]></category>
		<category><![CDATA[Immersive spatial perception]]></category>
		<category><![CDATA[Interior design]]></category>
		<category><![CDATA[Media design]]></category>
		<category><![CDATA[Monument protection]]></category>
		<category><![CDATA[Room scenography]]></category>
		<category><![CDATA[Scenography]]></category>
		<guid isPermaLink="false">https://axelbuether.de/2020/new-concept-for-festung-xperience-winner-of-the-adc-competition-2020/</guid>

					<description><![CDATA[<p>Discover hidden spaces and stories The structures of the oldest German bastion fortress form an authentic and important part of the history of European fortress construction, the history of Saxony and the history of the city of Dresden. Built in the Renaissance period 1545-1555 under Elector Moritz and subsequently rebuilt again and again and in [&#8230;]</p>
<p>Der Beitrag <a href="https://colour-psychology.com/2020/new-concept-for-festung-xperience-winner-of-the-adc-competition-2020/">New concept for Festung Xperience &#8211; winner of the ADC competition 2020</a> erschien zuerst auf <a href="https://colour-psychology.com">Farbpsychologie</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<a href='https://colour-psychology.com/2020/new-concept-for-festung-xperience-winner-of-the-adc-competition-2020/buether_festungsmuseum_dresden_1-2-2/'><img fetchpriority="high" decoding="async" width="640" height="366" src="https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_1-900x514.jpg" class="attachment-large size-large" alt="" srcset="https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_1-900x514.jpg 900w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_1-512x292.jpg 512w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_1-1024x585.jpg 1024w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_1-768x439.jpg 768w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_1-1536x877.jpg 1536w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_1-340x194.jpg 340w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_1-24x14.jpg 24w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_1-36x21.jpg 36w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_1-48x27.jpg 48w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_1-150x86.jpg 150w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_1-250x143.jpg 250w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_1.jpg 1600w" sizes="(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw / 12)), (min-width: 53rem) calc(6 * (100vw / 12)), 100vw" /></a>
<a href='https://colour-psychology.com/2020/new-concept-for-festung-xperience-winner-of-the-adc-competition-2020/buether_festungsmuseum_dresden_2-2/'><img decoding="async" width="640" height="480" src="https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_2-867x650.jpg" class="attachment-large size-large" alt="" srcset="https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_2-867x650.jpg 867w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_2-512x384.jpg 512w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_2-1024x768.jpg 1024w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_2-768x576.jpg 768w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_2-267x200.jpg 267w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_2-24x18.jpg 24w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_2-36x27.jpg 36w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_2-48x36.jpg 48w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_2-150x113.jpg 150w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_2-250x188.jpg 250w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_2.jpg 1200w" sizes="(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw / 12)), (min-width: 53rem) calc(6 * (100vw / 12)), 100vw" /></a>
<a href='https://colour-psychology.com/2020/new-concept-for-festung-xperience-winner-of-the-adc-competition-2020/buether_festungsmuseum_dresden_3-2/'><img decoding="async" width="640" height="424" src="https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_3-900x596.jpg" class="attachment-large size-large" alt="" srcset="https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_3-900x596.jpg 900w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_3-512x339.jpg 512w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_3-1024x678.jpg 1024w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_3-768x509.jpg 768w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_3-302x200.jpg 302w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_3-24x16.jpg 24w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_3-36x24.jpg 36w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_3-48x32.jpg 48w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_3-150x99.jpg 150w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_3-250x166.jpg 250w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_3.jpg 1200w" sizes="(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw / 12)), (min-width: 53rem) calc(6 * (100vw / 12)), 100vw" /></a>
<a href='https://colour-psychology.com/2020/new-concept-for-festung-xperience-winner-of-the-adc-competition-2020/buether_festungsmuseum_dresden_4-2/'><img loading="lazy" decoding="async" width="640" height="853" src="https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_4-810x1080.jpg" class="attachment-large size-large" alt="" srcset="https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_4-810x1080.jpg 810w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_4-384x512.jpg 384w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_4-576x768.jpg 576w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_4-768x1024.jpg 768w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_4-150x200.jpg 150w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_4-18x24.jpg 18w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_4-27x36.jpg 27w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_4-36x48.jpg 36w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_4-188x250.jpg 188w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_4-488x650.jpg 488w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_4.jpg 900w" sizes="auto, (max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw / 12)), (min-width: 53rem) calc(6 * (100vw / 12)), 100vw" /></a>
<a href='https://colour-psychology.com/2020/new-concept-for-festung-xperience-winner-of-the-adc-competition-2020/buether_festungsmuseum_dresden_5-2/'><img loading="lazy" decoding="async" width="640" height="480" src="https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_5-867x650.jpg" class="attachment-large size-large" alt="" srcset="https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_5-867x650.jpg 867w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_5-512x384.jpg 512w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_5-1024x768.jpg 1024w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_5-768x576.jpg 768w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_5-267x200.jpg 267w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_5-24x18.jpg 24w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_5-36x27.jpg 36w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_5-48x36.jpg 48w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_5-150x113.jpg 150w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_5-250x188.jpg 250w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_5.jpg 1200w" sizes="auto, (max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw / 12)), (min-width: 53rem) calc(6 * (100vw / 12)), 100vw" /></a>
<a href='https://colour-psychology.com/2020/new-concept-for-festung-xperience-winner-of-the-adc-competition-2020/buether_festungsmuseum_dresden_8-2/'><img loading="lazy" decoding="async" width="640" height="853" src="https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_8-810x1080.jpg" class="attachment-large size-large" alt="" srcset="https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_8-810x1080.jpg 810w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_8-384x512.jpg 384w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_8-576x768.jpg 576w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_8-768x1024.jpg 768w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_8-1152x1536.jpg 1152w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_8-1536x2048.jpg 1536w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_8-150x200.jpg 150w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_8-18x24.jpg 18w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_8-27x36.jpg 27w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_8-36x48.jpg 36w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_8-188x250.jpg 188w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_8-488x650.jpg 488w" sizes="auto, (max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw / 12)), (min-width: 53rem) calc(6 * (100vw / 12)), 100vw" /></a>
<a href='https://colour-psychology.com/2020/new-concept-for-festung-xperience-winner-of-the-adc-competition-2020/buether_festungsmuseum_dresden_6-2/'><img loading="lazy" decoding="async" width="640" height="424" src="https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_6-900x596.jpg" class="attachment-large size-large" alt="" srcset="https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_6-900x596.jpg 900w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_6-512x339.jpg 512w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_6-1024x678.jpg 1024w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_6-768x509.jpg 768w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_6-302x200.jpg 302w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_6-24x16.jpg 24w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_6-36x24.jpg 36w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_6-48x32.jpg 48w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_6-150x99.jpg 150w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_6-250x166.jpg 250w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_6.jpg 1200w" sizes="auto, (max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw / 12)), (min-width: 53rem) calc(6 * (100vw / 12)), 100vw" /></a>
<a href='https://colour-psychology.com/2020/new-concept-for-festung-xperience-winner-of-the-adc-competition-2020/buether_festungsmuseum_dresden_7-2/'><img loading="lazy" decoding="async" width="640" height="853" src="https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_7-810x1080.jpg" class="attachment-large size-large" alt="" srcset="https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_7-810x1080.jpg 810w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_7-384x512.jpg 384w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_7-576x768.jpg 576w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_7-768x1024.jpg 768w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_7-150x200.jpg 150w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_7-18x24.jpg 18w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_7-27x36.jpg 27w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_7-36x48.jpg 36w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_7-188x250.jpg 188w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_7-488x650.jpg 488w, https://colour-psychology.com/wp-content/uploads/2019/11/Buether_Festungsmuseum_Dresden_7.jpg 900w" sizes="auto, (max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw / 12)), (min-width: 53rem) calc(6 * (100vw / 12)), 100vw" /></a>

<h2>Discover hidden spaces and stories</h2>
<p>The structures of the oldest German bastion fortress form an authentic and important part of the history of European fortress construction, the history of Saxony and the history of the city of Dresden.<br />
Built in the Renaissance period 1545-1555 under Elector Moritz and subsequently rebuilt again and again and in parts already demolished, the fortress surrounded the historic core of &#8220;Old Dresden&#8221; until 1945. In its day, the fortress was one of the most technically sophisticated and modern projects in Europe, but today the small openings in the thick walls, the cannon courtyards, the bridges and gates give the impression of a bygone era. </p>
<h2>The exhibit is the room</h2>
<p>Space in its historical and contemporary significance must be the main actor and protagonist of every conceptual consideration. The creative experiment with the spatial perception of visitors of all ages and educational levels thus becomes the focus of the discussion. </p>
<h2>Themed tour of the experience exhibition</h2>
<p>The history of Dresden Fortress is told in an interesting, informative, entertaining and impressive way using historical events and testimonies from various perspectives.</p>
<p>All visitors should be addressed by the rooms of the bastion fortress, experience history in the context of their own present and take this experience from the museum visit with them and carry it out into the world.</p>
<h2>Winner ADC Competition 2020</h2>
<p>Festung Xperience received the award from the Art Directors Club in the category &#8220;Exhibition Experience themed exhibition&#8221;</p>
<p><a href="https://www.festung-xperience.de/" target="_blank" rel="noopener noreferrer">Current information &#8211; Link to the website of the organizer festung-xperience</a></p>
<p>Link to the article MDR<a href="https://www.mdr.de/kultur/festung-xperience-dresden-100.html" target="_blank" rel="noopener noreferrer">&#8220;Festung Xperience&#8221; in Dresden &#8211; A historical backdrop comes to life</a>&#8221;</p>
<p><strong>Exhibition concept: Axel Buether &#8211; Communication in space</strong></p>
<p>Design contribution to the concept: Heike Krauss</p>
<p>Curatorial contribution to the concept: Dr. Anne-Simone Rous</p>
<p>Realization: Tamschick</p>
<p>Der Beitrag <a href="https://colour-psychology.com/2020/new-concept-for-festung-xperience-winner-of-the-adc-competition-2020/">New concept for Festung Xperience &#8211; winner of the ADC competition 2020</a> erschien zuerst auf <a href="https://colour-psychology.com">Farbpsychologie</a>.</p>
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			</item>
		<item>
		<title>PLANET OF THE MEDIA</title>
		<link>https://colour-psychology.com/2000/planet-of-the-media/</link>
		
		<dc:creator><![CDATA[Axel Buether]]></dc:creator>
		<pubDate>Sun, 03 Dec 2000 16:48:56 +0000</pubDate>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Atmospheres]]></category>
		<category><![CDATA[Color design]]></category>
		<category><![CDATA[Exhibition]]></category>
		<category><![CDATA[Exhibition design]]></category>
		<category><![CDATA[Expo 2000]]></category>
		<category><![CDATA[Expo Plaza]]></category>
		<category><![CDATA[Light art]]></category>
		<category><![CDATA[Lighting design]]></category>
		<category><![CDATA[Media artwork]]></category>
		<category><![CDATA[Room atmosphere]]></category>
		<category><![CDATA[Room scenography]]></category>
		<category><![CDATA[Room staging]]></category>
		<category><![CDATA[Staging]]></category>
		<guid isPermaLink="false">https://axelbuether.de/2000/planet-of-the-media/</guid>

					<description><![CDATA[<p>Atmospheric space of light and color PLANET M&#8221;, whose name means &#8220;Media for People&#8221;, provided the approximately 7 million people in the region with the opportunity to learn more about the company. The Bertelsmann Group, which is one of the world&#8217;s largest media companies, presented its field of activity to Expo visitors as well as [&#8230;]</p>
<p>Der Beitrag <a href="https://colour-psychology.com/2000/planet-of-the-media/">PLANET OF THE MEDIA</a> erschien zuerst auf <a href="https://colour-psychology.com">Farbpsychologie</a>.</p>
]]></description>
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<h2 class="wp-block-heading">Atmospheric space of light and color</h2>

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<p class="wp-block-paragraph">PLANET M&#8221;, whose name means &#8220;Media for People&#8221;, provided the approximately 7 million people in the region with the opportunity to learn more about the company. The Bertelsmann Group, which is one of the world&#8217;s largest media companies, presented its field of activity to Expo visitors as well as viewers and readers connected to the media worldwide. The pavilion is now used as an auditorium for the Hanover University of Applied Sciences and Arts, which is located on the Expo Plaza. The pavilion was created in collaboration with the Triad agency and BGKK, as well as with the artist James Turrell, who developed the unique lighting design for the building envelope.   </p>

<p class="wp-block-paragraph">The pavilion, which is still covered with a stainless steel mesh today, constantly changed its shape as a result of the lighting. During the day, the sunlight refracts on the fine fabric structure of the outer skin, which can lead to shimmering interference phenomena. </p>

<p class="wp-block-paragraph">While the company divisions were presented in a three-storey high rack in the cube, the &#8220;blob&#8221; was welded together from sheet steel using shipbuilding techniques and designed as a multimedia room inside. The sophisticated structural design of the multi-layered steel structure, in which frames and ribs were used as in shipbuilding, was created in collaboration with the engineering firm Arup. </p>

<p class="wp-block-paragraph">Visitors were lifted into the interior of the &#8220;blob&#8221; by a hydraulic lifting platform. After the multimedia event with the presentation of the Group&#8217;s media activities, the visitors went over a stoop into the cube, from where they walked past the individual Group divisions to the first floor, where the store concluded the visit. Visitors were guided down the 3 floors by the media technology of the high rack, in which panes of &#8220;Privalite&#8221; were installed, which could change from a milky to a transparent state by inducing electricity.  </p>

<p class="wp-block-paragraph"><strong><a href="https://colour-psychology.com/2000/response-to-the-bertelsmann-pavilion-planet-m/">Sustainability</a></strong></p>

<p class="wp-block-paragraph">The building is now used by the Hanover University of Applied Sciences and Arts &#8211; Faculty of Design and Media. The light installation by James Turrell has not yet been restored. </p>

<p class="wp-block-paragraph">Address: Expo Plaza 2, 30539 Hanover</p>
<p>Der Beitrag <a href="https://colour-psychology.com/2000/planet-of-the-media/">PLANET OF THE MEDIA</a> erschien zuerst auf <a href="https://colour-psychology.com">Farbpsychologie</a>.</p>
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