Workshop

Color is not merely a visual phenomenon. It has weight, temperature, and texture—it is tactile, even though we can only see it. Its effect arises from the interplay of material, surface, and light.

This seminar combines evidence-based color psychology with the practice of architecture and interior design—in collaboration with the JAB Anstoetz Group, one of the world’s leading textile companies.

With over 1,000 real material samples, a space for experience opens up that goes far beyond color charts and digital representations: Color can be experienced as a living phenomenon that manifests itself differently in each material and reveals its psychological qualities.

1. May 21, 2026 JAB ANSTOETZ Group | Munich Showroom
2. September 22, 2026 JAB ANSTOETZ Group | Hamburg Showroom
3. September 24, 2026 JAB ANSTOETZ Group | Berlin Showroom

Register with the organizer via this link: JAB Anstoetz Group

What to Expect

Presentation (90 minutes)
Current Insights into Color Psychology—From Perception to Impact:

• The Influence of Color on Well-Being, Motivation, and Cognitive Processes
• The Importance of Material, Light, and Context
• scientific principles from the fields of perceptual psychology, environmental psychology, and neuroaesthetics

Workshop (90 minutes) “
: Thinking About and Experiencing Color in Materials”:

• Experimental work with a wide range of textile surfaces
• Analysis of the Interactions Between Color, Texture, and Light
• Development of targeted material-color combinations for different intended effects (e.g., calming, energizing, focusing)

For whom

Architects, interior designers, planners, and anyone who not only wants to design spaces but also wants to precisely understand their impact on people and develop that impact in a targeted way.

Your added value

• A scientifically grounded understanding of the effect of color in a room
• Enhanced design precision in the use of materials and surfaces
• Concrete ideas for spaces that promote well-being, orientation, and performance

A seminar at the intersection of research, sensor technology, and design

Der Beitrag The Tactile Quality of Color: How We Touch Spaces with Our Eyes erschien zuerst auf Farbpsychologie.

Surface in Motion 2022 – Announcement of the organizer

Our third “Surface in Motion – Technology and Design Conference” will take place on 27. and September 28, 2022 in Wiesbaden again. Top speakers will be on hand to present the latest topics and trends relating to decorative wood-based surfaces – from the very latest technical possibilities and exciting future trends to innovative material compositions and the effect that surfaces have in a room. Join us and choose from two parallel lecture programs on the second day of the event – according to your preference “Technology” or “Design”. With this event format, the trade magazines möbelfertigung and arcade are addressing the wood-based materials industry, its suppliers, furniture manufacturers, interior architects and designers. This year’s top speakers in the design strand include designer Hanne Willmann, interior designer Susanne Brandherm from Brandherm+Krumrey, interior designer Boris Bandyopadhyay and color expert Prof. Dr. Axel Buether – plus speakers from Interprint, Schattdecor, Continental, Windmöller, Westag, Pfleiderer, Kneho-Lacke, Nolte Küchen, Colorgate and many more! The venue is the Neues Kurhaus in Wiesbaden.

All further information and the possibility to register can be found on the website of the organizer arcade events

Der Beitrag Color research in healthcare construction erschien zuerst auf Farbpsychologie.

Evening event in the Berlin showroom

Lecture for the Danish textile company Kvadrat on October 20, 2020.

We also look at fabric samples from the company, because when we like to touch a colored surface with our eyes, this contributes significantly to the appreciation of the people, objects and rooms associated with it!

The effects of colors

The psychology of colors is not just something for experts, because it also accompanies us in everyday life. Just think of the morning look in the closet, which confronts us with expectations, self-assessments and prejudices. When we intuitively reach for colors, the choice is usually made very quickly because we have learned how other people react to them. This often limited personal color palette corresponds to the conventions of our living environment and has proven itself in most everyday situations. But beware, the colors of our clothes have something to do with us and the other person! You can use it to specifically influence how you are perceived by other people, which can have a significant impact on the behavior of those around you.

Website of the organizer Kvadrat

Der Beitrag Psychology of colors erschien zuerst auf Farbpsychologie.