Privacy policy – Farbpsychologie

1. data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is all data with which you can be personally identified. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the section “Information on the controller” in this privacy policy.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This may, for example, be data that you enter in a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of the page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure that the website is provided without errors. Other data can be used to analyze your user behavior.

What rights do you have with regard to your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances.

You also have the right to lodge a complaint with the competent supervisory authority. You can contact us at any time if you have further questions on the subject of data protection.

Analysis tools and tools from third-party providers

When you visit this website, your surfing behavior can be statistically evaluated. This is mainly done with so-called analysis programs.

Detailed information on these analysis programs can be found in the following privacy policy.

2. hosting

We host the content of our website with the following provider:

Strato

The provider is Strato AG, Otto-Ostrowski-Straße 7, 10249 Berlin (hereinafter “Strato”). When you visit our website, Strato records various log files including your IP addresses.

Further information can be found in Strato’s privacy policy:
https://www.strato.de/datenschutz/.

The use of Strato is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in displaying our website as reliably as possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Order processing

We have concluded an order processing contract (AVV) with the above-mentioned provider. This is a contract prescribed by data protection law, which ensures that the data controller processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3 General notes and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) may be subject to security vulnerabilities. Complete protection of data against access by third parties is not possible.

Note on the responsible body

The controller responsible for data processing on this website is:

Prof. Dr. Axel Buether
Teaching and research area
Didactics of Visual Communication

University of Wuppertal
FB F Design and Art
Gaussstrasse 20
42119 Wuppertal

Room I-16.22
Tel. 0202÷439-5157
Fax. 0202 439 5158
buether@uni-wuppertal.de

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).

Storage duration

Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, deletion will take place after these reasons no longer apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR and Art. 9 para. 2 lit. a GDPR, insofar as special categories of data pursuant to Art. 9 para. 1 GDPR are processed. In the event of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information in your end device (e.g. via device fingerprinting), the data processing is also carried out on the basis of § 25 para. 1 TTDSG. Consent can be revoked at any time. If your data is required to fulfill the contract or to carry out pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if this is necessary to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR. Data processing may also be based on our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR must take place. Information on the relevant legal bases in each individual case is provided in the following paragraphs of this privacy policy.

Note on data transfer to the USA and other third countries

Among other things, we use tools from companies based in the USA or other third countries that are not secure under data protection law. If these tools are active, your personal data may be transferred to these third countries and processed there. We would like to point out that no level of data protection comparable to that in the EU can be guaranteed in these countries. For example, US companies are obliged to hand over personal data to security authorities without you as the data subject being able to take legal action against this. It can therefore not be ruled out that US authorities (e.g. secret services) may process, evaluate and permanently store your data on US servers for surveillance purposes. We have no influence on these processing activities.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke any consent you have already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to the collection of data in special cases and to direct marketing (Art. 21 GDPR)

IF THE DATA PROCESSING IS BASED ON ART. 6 ABS. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR FOR THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION UNDER ARTICLE 21(1) GDPR).

IF YOUR PERSONAL DATA ARE PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING, WHICH INCLUDES PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of breaches of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged infringement. The right of appeal exists without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent that it is technically feasible.

Information, deletion and correction

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if necessary, a right to correction or deletion of this data. You can contact us at any time if you have further questions on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored by us, we usually need time to check this. For the duration of the review, you have the right to request that the processing of your personal data be restricted.
If the processing of your personal data was/is carried out unlawfully, you can request the restriction of data processing instead of erasure.
If we no longer need your personal data, but you need it for the exercise, defense or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
If you file an objection pursuant to Art. 21 para. 1 GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to demand the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data – apart from its storage – may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

4. data collection on this website

Cookies

Our Internet pages use so-called “cookies”. Cookies are small data packets and do not cause any damage to your end device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your end device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or they are automatically deleted by your web browser.

In some cases, cookies from third-party companies may also be stored on your device when you visit our website (third-party cookies). These enable us or you to use certain services of the third-party company (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies are used to evaluate user behavior or display advertising.

Cookies that are required to carry out the electronic communication process, to provide certain functions that you have requested (e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in the storage of necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, the processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG); the consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

If cookies are used by third-party companies or for analysis purposes, we will inform you about this separately in this privacy policy and, if necessary, request your consent.

Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We do not pass on this data without your consent.

This data is processed on the basis of Art. 6 para. 1 lit. b GDPR, provided that your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; the consent can be revoked at any time.

We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Mandatory statutory provisions – in particular retention periods – remain unaffected.

Request by e-mail, telephone or fax

If you contact us by e-mail, telephone or fax, we will store and process your request, including all personal data (name, request), for the purpose of processing your request. We do not pass on this data without your consent.

The data you send to us via contact requests will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

Comment function on this website

For the comment function on this page, in addition to your comment, information about the time the comment was created, your e-mail address and, if you are not posting anonymously, the user name you have chosen will be saved.

Storage duration of the comments

The comments and the associated data are stored and remain on this website until the commented content has been completely deleted or the comments have to be deleted for legal reasons (e.g. offensive comments).

Legal basis

The comments are stored on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent at any time. All you need to do is send us an informal message by e-mail. The legality of the data processing operations already carried out remains unaffected by the revocation.

5. social media

Facebook

Elements of the social network Facebook are integrated on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries. You can find an overview of the Facebook social media elements here:
https://developers.facebook.com/docs/plugins/?locale=de_DE.

When the social media element is active, a direct connection is established between your device and the Facebook server. Facebook receives the information that you have visited this website with your IP address. If you click on the Facebook “Like” button while you are logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to associate your visit to this website with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Facebook. Further information on this can be found in Facebook’s privacy policy at:
https://de-de.facebook.com/privacy/explanation.

Insofar as consent has been obtained, the use of the above-mentioned service is based on Art. 6 para. 1 lit. a GDPR and § 25 TTDSG. Consent can be revoked at any time. If no consent has been obtained, the service is used on the basis of our legitimate interest in the widest possible visibility in social media.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transfer to Facebook. The processing carried out by Facebook after forwarding is not part of the joint responsibility. The obligations incumbent on us jointly were set out in an agreement on joint processing. The wording of the agreement can be found at:
https://www.facebook.com/legal/controller_addendum.

According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the secure implementation of the tool on our website in accordance with data protection law. Facebook is responsible for the data security of Facebook products. You can assert data subject rights (e.g. requests for information) regarding the data processed by Facebook directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission.
Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum,
https://de-de.facebook.com/help/566994660333381 und
https://www.facebook.com/policy.php.

Twitter

Functions of the Twitter service are integrated on this website. These functions are offered by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland.

When the social media element is active, a direct connection is established between your device and the Twitter server. Twitter thereby receives information about your visit to this website. By using Twitter and the “Re-Tweet” function, the websites you visit are linked to your Twitter account and made known to other users. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Twitter. Further information on this can be found in Twitter’s privacy policy at:
https://twitter.com/de/privacy.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://gdpr.twitter.com/en/controller-to-controller-transfers.html.

You can change your data protection settings on Twitter in the account settings at https://twitter.com/account/settings.

Instagram

Functions of the Instagram service are integrated on this website. These functions are offered by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram thereby receives information about your visit to this website.

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate your visit to this website with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram.

Insofar as personal data is collected on our website using the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transfer to Facebook or Instagram. The processing carried out by Facebook or Instagram after forwarding is not part of the joint responsibility. The obligations incumbent on us jointly were set out in an agreement on joint processing. The wording of the agreement can be found at:
https://www.facebook.com/legal/controller_addendum.

According to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tool and for the secure implementation of the tool on our website in accordance with data protection law. Facebook is responsible for the data security of Facebook and Instagram products. You can assert data subject rights (e.g. requests for information) regarding the data processed by Facebook or Instagram directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission.
Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum,
https://help.instagram.com/519522125107875 und
https://de-de.facebook.com/help/566994660333381.

You can find more information on this in Instagram’s privacy policy:
https://instagram.com/about/legal/privacy/.

6th Newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data is not collected or is only collected on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The data entered in the newsletter registration form is processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent to the storage of the data, the e-mail address and its use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and deleted from the newsletter distribution list after you unsubscribe from the newsletter or after the purpose no longer applies. We reserve the right to delete e-mail addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR to delete or block it.

Data stored by us for other purposes remains unaffected by this.

After you unsubscribe from the newsletter distribution list, your e-mail address may be stored by us or the newsletter service provider in a blacklist if this is necessary to prevent future mailings. The data from the blacklist is only used for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

7. plugins and tools

YouTube

This website embeds videos from the YouTube website. The operator of the website is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of our websites on which YouTube is integrated, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited.

Furthermore, YouTube can store various cookies on your device or use comparable technologies for recognition (e.g. device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to record video statistics, improve user-friendliness and prevent fraud attempts.

If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR represent. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Further information on the handling of user data can be found in YouTube’s privacy policy at
https://policies.google.com/privacy?hl=de.

Vimeo

Our website uses plugins from Vimeo to integrate and display video content. The provider of the video portal is Vimeo Inc, 555 West 18th Street, New York, New York 10011, USA.

When a page with an integrated Vimeo plugin is accessed, a connection to the Vimeo servers is established. This tells Vimeo which of our pages you have visited. Vimeo learns your IP address even if you are not logged in to the video portal or do not have an account there. The information collected by Vimeo is transmitted to the video portal’s servers in the USA.

Vimeo can assign your surfing behavior directly to your personal profile. You can prevent this by logging out beforehand.

Details on the handling of user data can be found in Vimeo’s privacy policy at: https://vimeo.com/privacy.

Nextcloud

Our website uses the Nextcloud software to store competition entries. The contributions and the associated data are stored on a private server.

The content remains on our server until it has been completely deleted or has to be deleted for legal reasons. The storage of contributions and comments is based on your consent. You can withdraw your consent at any time. An informal notification by e-mail is sufficient for revocation. The legality of data processing operations that have already taken place remains unaffected by the revocation.

You can find details on this in Nextcloud’s privacy policy:
https://nextcloud.com/privacy/

Google Fonts

This site uses so-called Google Fonts, which are provided by Google, for the uniform display of fonts. When you call up a page, your browser loads the required fonts into your browser cache in order to display texts and fonts correctly.

For this purpose, the browser you are using must connect to Google’s servers. This gives Google knowledge that this website has been accessed via your IP address. The use of Google Fonts is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the uniform presentation of the typeface on its website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

If your browser does not support Google Fonts, a standard font will be used by your computer.

You can find more information about Google Fonts at
https://developers.google.com/fonts/faq and in Google’s privacy policy:
https://policies.google.com/privacy?hl=de.

Font Awesome

This site uses Font Awesome for the uniform display of fonts and symbols. The provider is Fonticons, Inc, 6 Porter Road Apartment 3R, Cambridge, Massachusetts, USA.

When you call up a page, your browser loads the required fonts into your browser cache in order to display texts, fonts and symbols correctly. For this purpose, the browser you are using must connect to Font Awesome’s servers. This gives Font Awesome knowledge that this website has been accessed via your IP address. The use of Font Awesome is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in the uniform presentation of the typeface on our website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

If your browser does not support Font Awesome, a standard font will be used by your computer.

Further information about Font Awesome can be found in Font Awesome’s privacy policy at:
https://fontawesome.com/privacy.

Google Tag Manager

We use the service called Google Tag Manager from Google. “Google” is a group of companies and consists of the companies Google Ireland Ltd. (provider of the service), Gordon House, Barrow Street, Dublin 4, Ireland and Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA as well as other affiliated companies of Google LLC. We have concluded a data processing agreement with Google. Google Tag Manager is an auxiliary service and processes personal data itself only for technically necessary purposes. The Google Tag Manager ensures that other components are loaded, which in turn may collect data. The Google Tag Manager does not access this data. You can find more information about Google Tag Manager in Google’s privacy policy. Please note that American authorities, such as intelligence agencies, could possibly gain access to personal data that is inevitably exchanged with Google when this service is integrated on the basis of the Internet Protocol(TCP) due to American laws such as the Cloud Act.

Google Analytics

We use Google Analytics to analyze website usage. The data obtained from this is used to optimize our website and advertising measures.

Google Analytics is provided to us by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google processes the website usage data on our behalf and is contractually obliged to take measures to ensure the security and confidentiality of the processed data.

The following data is recorded during your visit to the website:

Pages accessed
Orders incl. of sales and products ordered
The achievement of “website goals” (e.g. contact requests and newsletter registrations)
Your behavior on the pages (e.g. length of stay, clicks, scrolling behavior)
Your approximate location (country and city)
Your IP address (in abbreviated form, so that no clear assignment is possible)
Technical information such as browser, internet provider, end device and screen resolution
Source of origin of your visit (i.e. via which website or advertising medium you came to us)

Personal data such as name, address or contact details are never transmitted to Google Analytics.

This data is transferred to Google servers in the USA. We would like to point out that the same level of data protection cannot be guaranteed in the USA as within the EU.

Google Analytics stores cookies in your web browser for a period of two years since your last visit. These cookies contain a randomly generated user ID with which you can be recognized on future visits to the website.

The recorded data is stored together with the randomly generated user ID, which enables the evaluation of pseudonymous user profiles. This user-related data is automatically deleted after 14 months. Other data remains stored in aggregated form indefinitely.

If you do not agree to the collection of data, you can prevent this by installing the browser add-on to deactivate Google Analytics or by rejecting cookies via our cookie settings dialog.

8. extended privacy policy for our social media presences

8.1 General information

We maintain publicly accessible profiles in various social networks. Your visit to these profiles triggers a large number of data processing operations. Below we provide you with an overview of which of your personal data we collect, use and store when you visit our profiles. Personal data is information that can be assigned to you as a specific person (e.g. name, age, address, photos, e-mail addresses, including IP addresses). We will also inform you of your rights with regard to the processing of your personal data. You are not obliged to provide us with your personal data. However, this may be necessary for individual functionalities of our profiles in social networks. These functionalities are not available to you, or only to a limited extent, if you do not provide us with your personal data.

When you visit our profiles, your personal data is collected, used and stored not only by us, but also by the operators of the respective social network. This happens even if you yourself do not have a profile in the respective social network. The individual data processing operations and their scope differ depending on the operator of the respective social network and they are not necessarily traceable for us.

8.2 Responsible body

For details on the collection and storage of your personal data as well as the type, scope and purpose of its use by the operator of the respective social network, please refer to the data protection declarations of the respective operator.

Facebook: the joint controller is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. You can view the data protection provisions for Facebook at https://www.facebook.com/about/privacy/update?ref=old_policy.
Instagram: the joint controller is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. You can view the privacy policy for Instagram at https://help.instagram.com/155833707900388.
Twitter: the joint controller is Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103 USA (for persons living outside the European Union, EFTA States, or the United Kingdom), or Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland (for persons living within the European Union, EFTA States, or the United Kingdom). You can view the privacy policy for Twitter at https://twitter.com/de/privacy view.
YouTube: the joint controller is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. You can view the privacy policy for YouTube at https://www.gstatic.com/policies/privacy/pdf/20190122/f3294e95/google_privacy_policy_de_eu.pdf.

8.3 Information on the collection of personal data

8.3.1 Facebook page

We operate this site as a communication and information channel to provide information about our offers. Personal data is processed in accordance with Art. 6 para. 1 lit. f) General Data Protection Regulation on the basis of our legitimate interest in the use of this contemporary information and interaction option with users and visitors to the site.

We would like to point out that you use this Facebook page and its functions on your own responsibility. This applies in particular to the use of interactive functions (e.g. commenting, sharing, rating).

Processing of personal data by Facebook:

When you visit our Facebook page, Facebook collects, among other things, your IP address and other information that is stored on your PC in the form of cookies. This information is used to provide us, as the operator of the Facebook pages, with statistical information about the use of the Facebook page. Facebook provides more information on this under the following link: http://de-de.facebook.com/help/pages/insights.

The data collected about you in this context will be processed by Facebook Ltd. and may be transferred to countries outside the European Union. What information Facebook receives and how it is used is described in general terms in Facebook’s data usage guidelines. There you will also find information on how to contact Facebook and the settings options for advertisements. The data use guidelines and the data processing guidelines pursuant to Article 13 para. 1 lit. a) and b) GDPR is available at the following link: http://de-de.facebook.com/about/privacy.

How Facebook uses the data from visits to Facebook pages for its own purposes, to what extent activities on the Facebook page are assigned to individual users, how long Facebook stores this data and whether data from a visit to the Facebook page is passed on to third parties is not conclusively and clearly stated by Facebook and is not known to us.

When you access a Facebook page, the IP address assigned to your device is transmitted to Facebook. According to Facebook, this IP address is anonymized (for “German” IP addresses) and deleted after 90 days. Facebook also stores information about the end devices of its users (e.g. as part of the “login notification” function); Facebook may thus be able to assign IP addresses to individual users.
If you are currently logged in to Facebook as a user, a cookie with your Facebook ID is stored on your device. This enables Facebook to understand that you have visited this page and how you have used it. This also applies to all other Facebook pages. Facebook buttons integrated into websites enable Facebook to record your visits to these websites and assign them to your Facebook profile. This data can be used to tailor content or advertising to you. If you want to avoid this, you should log out of Facebook or deactivate the “stay logged in” function, delete the cookies on your device and close and restart your browser. In this way, Facebook information that can be used to directly identify you is deleted. This allows you to use our Facebook page without revealing your Facebook ID. When you access interactive functions on the site (like, comment, share, message, etc.), a Facebook login screen appears. After logging in, you will again be recognizable to Facebook as a specific user.

Since personal data is transferred to the USA, further protective mechanisms are required to ensure the level of data protection under the GDPR. To ensure this, we have concluded standard data protection clauses with the provider in accordance with Art. 46 para. 2 lit. c) DS-GVO agreed. These oblige the recipient of the data in the USA to process the data in accordance with the level of protection in Europe. In cases in which this cannot be ensured even by this contractual extension, we endeavor to obtain additional regulations and assurances from the recipient in the USA. Further information from the third-party provider on data protection, including the legal basis on which Facebook Ireland relies and information on how you can manage or delete existing information about you, can be found on the following Facebook website: https://de-de.facebook.com/about/privacy.

Processing of data by us:
We can access statistical data of various categories via the so-called “Insights” of the Facebook page. These statistics are generated and provided by Facebook. As the operator of the site, we have no influence on the generation and presentation of this information. We cannot disable this function or prevent the generation and processing of data. Facebook provides us with the following data relating to our Facebook page for a selectable period of time and for the categories fans, subscribers, people reached and interacting people:

Total number of page views and activities, post interactions (“likes”, comments, shared content, clicks on links, etc.), (post) reach, video views, replies,
Proportion of men and women,
Origin related to country and city,
Language,
Views and clicks in the store,
Click on route planner,
Clicks on telephone numbers.

Data on the Facebook groups linked to our Facebook page is also provided in this way. Due to the constant development of Facebook, the availability and processing of the data changes, so that we refer to the above-mentioned Facebook privacy policy for further details. We use this data, which is available in aggregated form, to make our posts and activities on our Facebook page more attractive to users. For example, we use the distribution by age and gender for a customized approach and the preferred visiting times of the users for a time-optimized planning of our contributions. Information about the type of end devices used by visitors helps us to adapt the visual design of our posts accordingly. In accordance with the Facebook terms of use, which every user has agreed to when creating a Facebook profile, we can identify the subscribers and fans of the page and view their profiles and other information shared by them.

User rights:
Facebook Ireland assumes primary responsibility under the GDPR for the processing of Insights data as part of the joint responsibility agreement concluded between us and Facebook and fulfills all obligations under the GDPR with regard to the processing of Insights data (including Articles 12 and 13 GDPR, Articles 15 to 22 GDPR and Articles 32 to 34 GDPR). In addition, Facebook Ireland will make the essence of this Page Insights Supplement available to data subjects.

You are welcome to contact us or Facebook if you have any questions. As part of the agreement that exists between us and Facebook, we will forward your request to Facebook immediately if Facebook alone has to comply with your rights as a data subject. Facebook Ireland will respond to requests in accordance with our obligations under this Page Insights Addendum.

8.3.2 Instagram page

We would like to point out that you use this Instagram page and its functions on your own responsibility. This applies in particular to the use of interactive functions (e.g. commenting or rating).

When you visit our Instagram page, Facebook collects, among other things, your IP address and other information that is stored on your device in the form of cookies. This information is used to provide us, as the operator of the Instagram page, with statistical information about the use of the Instagram page. The data collected about you in this context will be processed by Facebook and may be transferred to countries outside the European Union. What information Facebook receives and how it is used is described in general terms in Facebook’s privacy policy. There you will also find information on how to contact Facebook and the settings options for advertisements. The privacy policy is available at the following link: https://help.instagram.com/519522125107875

How Facebook uses the data from visits to Instagram pages for its own purposes, to what extent activities on the Instagram page are assigned to individual users, how long Facebook stores this data and whether data from a visit to the Instagram page is passed on to third parties is not conclusively and clearly stated by Facebook and is not known to us.

When you access an Instagram page, the IP address assigned to your device is transmitted to Facebook. According to Facebook, this IP address is anonymized (for “German” IP addresses) and deleted after 90 days. Facebook also stores information about the end devices of its users (for example, as part of the “login notification” function); Facebook may thus be able to assign IP addresses to individual users.
If you are currently logged in to Instagram as a user, a cookie with your Instagram ID is stored on your device. This enables Facebook to understand that you have visited this page and how you have used it. This also applies to all other Instagram pages. Instagram buttons integrated into websites enable Facebook to record your visits to these websites and assign them to your Instagram profile. This data can be used to tailor content or advertising to you. If you want to avoid this, you should log out of Instagram or deactivate the “stay logged in” function, delete the cookies on your device and close and restart your browser. In this way, Instagram information that can be used to directly identify you is deleted. This allows you to use our Instagram page without revealing your Instagram ID. When you access interactive functions on the site (like, comment, message and more), an Instagram login screen appears. After logging in, you will again be recognizable to Instagram as a specific user.

Since personal data is transferred to the USA, further protective mechanisms are required to ensure the level of data protection under the GDPR. To ensure this, we have concluded standard data protection clauses with the provider in accordance with Art. 46 para. 2 lit. c) DS-GVO agreed. These oblige the recipient of the data in the USA to process the data in accordance with the level of protection in Europe. In cases in which this cannot be ensured even by this contractual extension, we endeavor to obtain additional regulations and assurances from the recipient in the USA. Further information from the third-party provider on data protection and information on how you can manage or delete existing information about you can be found in the Instagram help section at the following address: https://help.instagram.com/196883487377501.

8.3.3 Twitter page

We would like to point out that you use the Twitter short message service offered here and its functions on your own responsibility. This applies in particular to the use of interactive functions (e.g. sharing or rating). Information about which data is processed by Twitter and for what purposes can be found in Twitter’s privacy policy: https://twitter.com/de/privacy.

We have no influence on the type and scope of the data processed by Twitter, the type of processing and use or the transfer of this data to third parties. We also have no effective control options in this respect. By using Twitter, your personal data is collected, transmitted, stored, disclosed and used by Twitter. On the one hand, Twitter processes your voluntarily entered data such as name and user name, e-mail address, telephone number or the contacts in your address book when you upload or synchronize it. On the other hand, Twitter also analyzes the content you share to determine which topics you are interested in, stores and processes confidential messages that you send directly to other users and can determine your location using GPS data, wireless network information or your IP address in order to send you advertising or other content.

Twitter may use analysis tools such as Twitter or Google Analytics for evaluation purposes. We have no influence on the use of such tools by Twitter and have not been informed of such potential use. If tools of this kind are used by Twitter for our account, we have neither commissioned nor approved this nor supported it in any other way. The data obtained during the analysis is also not made available to us. Only certain, non-personal information about tweet activity, such as the number of profile or link clicks through a particular tweet, is visible to us via our account. Furthermore, we have no way of preventing or disabling the use of such tools on your Twitter account.

Finally, Twitter also receives information when you view content, for example, even if you have not created an account. This so-called “log data” can be the IP address, the browser type, the operating system, information about the previously accessed website and the pages you have accessed, your location, your mobile phone provider, the end device you are using (including device ID and application ID), the search terms you have used and cookie information.

You have the option of restricting the processing of your data in the general settings of your Twitter account and under “Privacy and security”. In addition, you can restrict Twitter’s access to contact and calendar data, photos, location data etc. on mobile devices (smartphones, tablet computers) in the settings options there. However, this depends on the operating system used.

Further information on these points is available on the following Twitter support pages:

You can find out more about the possibility of viewing your own data on Twitter here: https://support.twitter.com/articles/20172711#

You can find information about the conclusions drawn about you by Twitter here: https://twitter.com/settings/your_twitter_data

Information on the available personalization and data protection setting options can be found here (with further references): https://twitter.com/personalization

You also have the option of requesting information via the Twitter data protection form or the archive requests: https://support.twitter.com/forms/privacy and https://support.twitter.com/articles/20170320#

We also process your data. We do not collect any data ourselves via your Twitter account. However, the data you enter on Twitter, in particular your user name and the content published under your account, will be processed by us to the extent that we may re-tweet your tweets or reply to them or also write tweets from us that refer to your account. The data freely published and distributed by you on Twitter can thus be included by us in our offer and made accessible to our followers.

8.3.4 YouTube page

We would like to point out that you use the YouTube channel offered here and its functions on your own responsibility. This applies in particular to the use of the “Discussion” function. Information about which data is processed by Google and for what purposes can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=de&gl=de#infocollect.

We have no influence on the type and scope of the data processed by Google, the type of processing and use or the transfer of this data to third parties. We also have no effective control options in this respect. By using Google, your personal data will be collected, transmitted, stored, disclosed and used by Google. In addition, your data will be transferred to, stored and used in the United States, Ireland and any other country in which Google LCC does business, regardless of your place of residence. Data is transmitted to companies affiliated with Google and to other trustworthy companies or persons who process it on behalf of Google. On the one hand, Google processes your voluntarily entered data such as name and user name, e-mail address, telephone number. Google also processes the content that you create, upload or receive from others when using the services. This includes, for example, photos and videos that you save, documents and tables that you create and comments that you write on YouTube videos. On the other hand, Google also analyzes the content you share to determine which topics you are interested in, stores and processes confidential messages that you send directly to other users and can determine your location using GPS data, information on wireless networks or your IP address in order to send you advertising or other content.

Google may use analysis tools such as Google Analytics for evaluation purposes. We have no influence on the use of such tools by Google and have not been informed of such potential use. If tools of this kind are used by Google for our YouTube channel, we have neither commissioned this nor supported it in any other way. The data obtained during the analysis is also not made available to us. Only the profiles of subscribers are visible to us via their account. Furthermore, we have no way of preventing or disabling the use of such tools on your YouTube channel.

Finally, Google also receives information when you view content, for example, even if you have not created an account. This so-called “log data” can be the IP address, the browser type, the operating system, information about the previously accessed website and the pages you have accessed, your location, your mobile phone provider, the end device you are using (including device ID and application ID), the search terms you have used and cookie information.

You have the option of restricting the processing of your data in the general settings of your Google account. In addition to these tools, Google also offers specific privacy settings for YouTube. You can find out more about this in Google’s guide to data protection in Google products: https://policies.google.com/technologies/product-privacy?hl=de&gl=de.

Further information on these points can be found in Google’s privacy policy under the term “Privacy settings “: https://policies.google.com/privacy?hl=de&gl=de#infochoices.

We also process your data when you communicate with us via YouTube. We do not collect any data about your YouTube account ourselves. However, the data you enter on YouTube, in particular your user name and the content published under your account, will be processed by us to the extent that we may respond to your comments and your publications under “Discussions”. The data freely published and distributed by you on YouTube can thus be included by us in our offer and made accessible to our followers.

8.4 Making contact via a social media channel

If you use our profiles in social networks to contact us (e.g. by creating your own posts, responding to one of our posts or sending us private messages), the data you provide us with will be processed by us exclusively for the purpose of contacting you. The legal basis for data collection is therefore Art. 6 para. 1 lit. a) and b) GDPR. We delete stored data as soon as its storage is no longer required or you request us to delete it; in the case of statutory retention obligations, we restrict the processing of the stored data accordingly.

8.5 Your rights as a data subject affected by data processing

As a person affected by data processing, you have the following rights:

You have the right to receive information from us about the processing of your personal data within the scope of Art. 15 GDPR.
You have the right, within the scope of Art. 16 GDPR, to obtain from us without undue delay the rectification of inaccurate personal data concerning you and/or the completion of incomplete personal data.
You have the right, within the scope of Art. 17 GDPR, to demand the immediate deletion of personal data concerning you.
You have the right, within the scope of Art. 18 GDPR, to request the restriction of data processing concerning you.
You have the right to receive the personal data concerning you, which you have provided to us, in a structured, machine-readable format and to transmit this data to another controller in accordance with Art. 20 GDPR.
You have the right, within the scope of Art. 21 GDPR, to object to the processing of personal data concerning you at any time for reasons arising from your particular situation, provided that the processing is based on an overriding interest or your data is used for the purpose of direct marketing.
You have the right to withdraw your consent to data processing at any time without affecting the lawfulness of data processing based on consent before its withdrawal.
You have the right to complain to a supervisory authority about our processing of your data.

Sources:
https://www.e-recht24.de, traffic3.net