Creative intelligence can be nurtured throughout one’s life if the innate urge to play is allowed to unfold through experimental strategies. Axel Buether has described ten fundamental didactic principles for the design process that can be used to systematically teach and learn creativity.
Four creative strategies open up new paths: You’ll learn to listen to your intuition, to see and depict what’s essential, to develop unconventional perspectives, to create an atmosphere, and to develop your own color combinations.
In the numerous practical exercises, illustrated with over 1,000 images, you’ll create, for example, plastic spoon projections, color profiles in kindergartens, or bizarre fabric sculptures. In the process, it becomes clear how creative processes lead to new ideas and astonishing results. A “sample book” for every kind of innovation development, focusing not only on the individual work but also on the exploration of the phenomenon of “creativity.”

464 pages
1,012 color illustrations
22 x 17 cm
hardcover
EUR [D] 39.90
€ [A] 41.10 / sFr 50.50
Publication date: March 6, 2013

Free download

You can now download the book free of charge using the link below. The copyrights and rights of use remain unaffected. The book is available for educational purposes only and may not be reproduced in part or as a whole, nor may it be used commercially

Info Seemann Henschel Verlag

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Creative design as a process for finding and communicating ideas

The “paths to creative design” offer everyone the freedom to creatively explore their own way of being in the world. It doesn’t matter whether he is interested in the precise development of concrete solutions to problems or whether the joy of playing opens up an intuitive path to new contexts. The challenge of familiarizing themselves with different media and working techniques in the shortest possible time leads to the development of individual creativity strategies, flexibility in dealing with media and an awareness of their own capabilities. The lifelong search and learning that forms the core of every creative activity promotes the development of an independent creative position.

The methodical promotion of creative intelligence

The term intelligence refers to a person’s ability to learn from experience, adapt to new situations, understand abstract concepts and harness knowledge to change their living environment. Creative intelligence is closely linked to the function of the prefrontal cortex, which determines our ability to think divergently. Damage to this brain center impairs our mental flexibility and our ability to communicate. The people affected can hardly find new or alternative strategies to solve the problems they face. The learned thought and action routines, on the other hand, function almost unimpaired.

Creativity is the driving force behind every invention

It forms an integral part of human intelligence. Everyone is creative when their innate curiosity and play instinct can develop freely. The skills of observation, improvisation and experimentation already acquired can be systematically encouraged throughout life by constantly creating new challenges for each individual. Creative strategies are helpful when they inspire people, stimulate unusual questions, provoke independent ideas and drive spontaneous action.

Der Beitrag Ways to creative design. Methods and exercises erschien zuerst auf Farbpsychologie.